blog : irfan-ul-haq
pr & co : lotus
The Nida Azwer Atelier announces their latest brand expansion with a new line of permanent accessories across their stand-alone boutiques by the name of “Nida Azwer Accessories”. The first collection of accessories will be available at all Nida Azwer stores starting June 30th 2014 at a price range of PKR 1000 onwards.
The accessories line consists of clutches, necklaces, earrings, bracelets, bangles and rings, allcrafted to compliment the Nida Azwer collections in store.
Speaking about her new venture into accessories, Nida Azwer has said “The Nida Azwer Accessories line comes as a natural brand extension to us, as we look even more towards providing our patrons with a one stop fashion shop, also making our stores more accessible to a wider diversity of people. In the same spirit as our brand philosophy, our accessories further reflect a mix of classic and vintage elements as well as the more contemporary designs integrating hand crafted brass, semi-precious stones and Swarovski crystals across a selection of pieces. Artisans in Pakistan, India and Turkey have worked to independently create a selection of these accessories. We will soon also be launching our Eid collection across pret and lawn as well and hope our new accessories line will compliment these and all our collections to come.”