Blog : IRFAN UL HAQ
Events by : GOLIN
Lifebuoy Pakistan revealed the group supporting this cause at a local hotel, which includes Aman Healthcare Services, a philanthropic organization dedicated to improving health care access in Pakistan, Dr. Iqbal Memon, President, Pakistan Pediatric Association Center, Juggan Kazim, actress and anchor person, Zeba Bakhtiar, Film and TV star and producer of the new upcoming movie O21, and blogger Anila Weldon, the founder of Weldon Moms. The group is at the forefront of the mission to help children live till the age of five and beyond (“Help A Child Reach 5”).
Lifebuoy Pakistan has also announced its commitment to pilot its global hygiene intervention model at village level in Sujawal Tehsil in Thatta District for the commitment of saving lives through handwashing education. Under the pilot, Lifebuoy aims to improve hygiene standards in select villages in the Tehsil by providing handwashing education to children and their families to reduce the number of children dying from infections such as diarrhea and pneumonia.
“To date, Lifebuoy has impacted the handwashing behaviors of 183 million people worldwide. In Pakistan, Lifebuoy has taken the onus to champion hygiene education particularly amongst school going children and thereby improve the quality of lives of the people of Pakistan. We continue to engage multi sector stakeholders to amplify this message further and are grateful to our social sector and civil society partners for joining this movement,” says Ehsan Malik, Chairman Unilever Pakistan Limited.
Global Handwashing Day (GHD) on October 15, is an annual awareness day celebrated in over 100 countries worldwide. To celebrate this year’s Global Handwashing Day, Lifebuoy and its partners will be visiting schools across the country, starting with Sujawal Tehsil in Thatta District, to spread the message of how washing hands with soap at such times as before eating or preparing food, and after using the toilet can reduce diarrheal risk by 25%.
Hand washing with soap is one of the most effective and low cost ways to prevent diseases like pneumonia and diarrhea which stops a million children every year from reaching the age of five. We can help by telling friends and family about the importance of washing their hands with soap and get more people practicing this important, lifesaving habit.
ABOUT UNILEVER PAKISTAN
Unilever Pakistan is a subsidiary of Unilever Plc, which operates in over 100 countries. Established in Pakistan in 1948, the Pakistan business is amongst the country’s largest consumer goods companies. Its brands such as Lux, Lifebuoy, Lipton, Sunsilk, Surf and Wall’s are known for their consistently high quality and value and are trusted and consumed daily by millions of people across Pakistan. Unilever’s brands strive to create a better future every day for consumers across Pakistan. Lifebuoy reaches out to thousands of children through its hand washing campaign, raising standards of hygiene; Lux promotes film, fashion and music through the iconic Lux Style Awards; Sunsilk partners PFDC in the fashion weeks and Blue Band supports nutrition. Unilever’s ambition is to double its business whilst reducing its environmental footprint and enhancing its positive social impact. It is engaged in a number of initiatives to enhance livelihoods, save water, energy, carbon emissions and to cut waste and promote recycling. For more information: www.unilever.pk
ABOUT AMAN HEALTH CARE SERVICES
Aman Health Care Services (AHCS) is part of the Aman Foundation. AHCS operates Aman Ambulances, Pakistan’s only fleet of 80 advanced life savings ambulances with trained doctors and paramedics covering all of Karachi. Aman Ambulances have completed more than 600,000 interventions. An Aman Ambulance intervention improves survival in the case of cardiac arrest by 3 times and survival in the case of trauma by more than 2 times. AHCS also runs a round the clock health hotline, Aman Telehealth (short code 9123), a free medical call center allowing anyone in Pakistan (and abroad) to access medical advice over the phone. Aman also has a community health workers program which delivers advice and medical care to the 1,000,000 of Pakistanis in Karachi who have the least access to quality health care.
The Aman Foundation aims to champion dignity and choice for the underserved, focusing on Health, Nutrition and Education through direct intervention. Aman aspires to derive scalable, sustainable and systemic change in Pakistan.
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