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Blog : IRFAN UL HAQ
PR & EVENT : LOTUS
we always wonder to watch 3D animated movie on big screen now its first time that we can see our most favorite animated movie in Pakistan, which is made in Pakistan and the great Academy Award Winning Film Director Sharmeen Obaid- has done direction of this movie.
The event/redcarpet was organized by a very renowned PR & co LOTUS, Who always welcome to their guest, this time event took place in Nueplex cinema where different celebrites , media people & bloggers were invited there.
3 Bahadur is a quintessential Pakistani story – replete with unlikely heroes, menacing villains, fumbling thugs, dark horses, and moments of triumph and bouts of despair. Packed with action, comedy and heart rendering moments, the film is an epic journey of friendship, teamwork and courage and aims to inspire the next generation to realize that they too hold the power to change the future of Pakistan.
The event was hosted by leading television and film personality Fahad Mustafa who introduced the project’s core partners to a packed house. Salman Iqbal, Director Waadi Animations, addressed the audience where he talked about the work and efforts of the Animation House. This was followed by an exclusive behind-the-scenes video preview for member of the audience and the premiere of 3 Bahadur’s First Look. This was followed by addresses from Jerjees Seja, CEO ARY Digital Network, Zulfiqar Ali Ansari, Head of Marketing at English Biscuit Manufacturers (Pvt.) Ltd. (EBM), Aziz Jindani, Commercial Operations Leader at P&G Pakistan and Jamil Ahmed Mughal, Director of Marketing & Development, McDonald’s Pakistan. The event concluded with a media address by Sharmeen Obaid-Chinoy, Creative Director for 3 Bahadur, who talked about the process of producing and directing Pakistan’s first full-length super hero film. The event was well attended by celebrities, film enthusiasts, media personalities and esteemed members of the press.
At this event, Sharmeen Obaid-Chinoy also announced that Waadi Animations will be launching a dedicated website for ‘3 Bahadur’ which will showcase detailed information on the film, its story and characters and downloadable content such as photos, music and exclusive behind-the-scenes videos. Waadi Animations is also working on a ‘3 Bahadur’ smartphone video game for Android, Windows and iOS based platforms. In addition to this, Waadi Animations will also be launching a ‘3 Bahadur’ Children’s Book and weekly Comic Strips Series which will showcase side adventures of the ‘3 Bahadur’ gang fighting issues that the common Pakistani man faces on a daily basis. This unprecedented promotional engagement will commence from January 2015.
Produced entirely in Pakistan, this animated feature promises to set a new standard for animated fiction and content geared towards children in the country. Based in a fictional town in Pakistan, Roshan Basti (Town of Light), eleven year olds Amna, Saadi and Kamil set out to save their community from the many evils that plague it. The film is a journey of fighting back, taking charge, and finding support and love in the most improbable of places. Sharmeen Obaid Chinoy, CEO of Waadi Animations, is also the Creative Director of ‘3 Bahadur’ with ARY Films extending its expertise in distribution and marketing of ‘3 Bahadur’. The original soundtrack for ‘3 Bahadur’ has been composed and produced by acclaimed musician Shiraz Uppal.
sharmeen obaid chinoy said :
“I believe that 3 Bahadur is going to be groundbreaking because it provides quality entertainment for the whole family. Children will be mesmerized by unlikely superheroes, menacing villains, and fumbling thugs. Both children and parents alike will be able to relate to the everyday issues faced by the animated film’s main characters. The film is a result of several years’ worth of hard work and collaboration with exceptional illustrators, writers, animators and visual effects artists. We have also been very lucky to have the support of our sponsors who want to see quality content for children being produced and distributed in Pakistan.”
Indeed, the collaborative efforts of Pakistan’s two leading film production houses with an aim to produce high-quality animated content in Pakistan have prompted private sector associates to partner with Waadi Animations for the launch of ‘3 Bahadur’ in Pakistan, through the launch of special edition products, marketing campaigns and promotional activities. In this spirit, Waadi Animations welcomes Peek Freans Gluco by English Biscuit Manufacturers (Pvt.) Ltd. (EBM) as the main sponsors for ‘3 Bahadur’ with Safeguard by Procter & Gamble and McDonald’s Pakistan as co-sponsors.