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Blog by IRFAN UL HAQ

Headline sounds strange right ! well when you see latest commercial of supreme tea featuring sania saeed and sajjal ali you will also find strange connectivity  between these two (tea & diaper)

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In Pakistan many women s earn livelihood by selling local products of different companies door to door which is seems more common in marketing field. Due to current circumstances this practice/activity is considered as an unsafe because many incident happened already in our society which we always see on television or newspaper but question is whom to trust? same here in this ad sajjal ali portray same acting which she has done in her drama “chup raho” innocent girl whereas matured actress “sania saeed ” played a smart women who have sympathy to  her  and gave supreme tea by saying

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“kabhi bhi achi chae penay ko dil chaye to ajanaa -may darwaza band nae karo gi”

and sajjal was Like “may diaper bechnaay ay thi or yai mujhay chae ka choran bech rahi hai” !!!

Over all this is first time in advertising where two different things combine in ad which gives emotional appeal to viewers and tend to think different concept to evaluate next time

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