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Blog : Irfan ul haq

Every year Bridal Couture week is organized by HUMTV where different designers take active participation in

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3 days mega event, this time also HUMTV again organizing Bridal couture week 2015 which is officially take place from 5th to 7th june 2015,

well, According to press release :

Telenor Bridal Couture Week is one of the highest profile fashion events in Pakistan and most sought after bridal fashion platforms in South Asia. The Telenor Bridal Couture Week is held both in Karachi and Lahore and showcases the best of the trends and designs in bridal couture by leading fashion designers. Telenor BCW has become the most aspired destination for Pakistan’s top bridal wear designers, buyers, couture lovers, socialites and celebrities.

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The three-day long fashion extravaganza will showcase 24 presentations with prominent designers like Asifa Nabeel, J. Junaid Jamshed, Adanan Pardesy, HSY and Zainab Chhotani to name a few, with 45 top models, and celebrated actors like Ehsan Khan, Mahwish Hayat, Aijazz Aslam and Urwa Hocane  among others also donning showstoppers for select designers.

Keeping up with its tradition Telenor Bridal Couture Week will be bringing glamour and drama to the ramp, TBCW will also feature theatrical performances of famous love stories in line with Telenor’s brand promise of connecting people. The Hair and Make-up of the event would be done by Sabs the Salon, Choreography & Show direction of the event would be done by HSY and the PR of the whole event is handled by Take-II.

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Speaking about Telenor BCW, Sultana Siddiqui, CEO of HUM Network opined that “Today, Wedding has become a lifestyle statement for the rich and famous and with enormous amount of money being spent on “Luxury Weddings”, the bridal couture wear is the most profitable segment for the Pakistani fashion Industry. Telenor BCW aims to tap this segment while helping the consumer get the most out of our talented designers and bridal wear available in the country. With an objective of showcasing the trends and designs for the upcoming season by leading fashion designers, Telenor BCW also provides the platform for designers to generate excellent business opportunities”.

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Telenor Bridal Couture Week with its opulence and grandeur has created a strong positioning in the Pakistani Fashion Industry, one of the reasons being its high visibility and far reach via electronic media and envisions promoting the business of bridal fashion not only in Pakistan but across the region

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